Beauty Heroes is one of my favorite places to shop for healthy beauty. Not only do they offer one of the best subscription boxes (which includes additional membership perks), you definitely get the feeling that the products carried are hand-picked, using the best of standards. Updated for the big BLUE FRIDAY sale!
Beauty Heroes ยฎ was one of the first clean beauty shops I came across when I began my switch to safer beauty. BH believes that โeveryone, everywhere, should have access to healthy beautyโ, and they provide that access via a monthly subscription box that is offered at a giant discount. It features a selection of products from one clean brand, including a full-size โHeroโ product along with a few sidekicks. You really canโt beat itโฆfor $40-$58 a month (depending on your payment option), you get at least $100 in product (the selections I received usually totaled over $200!). Not only did I find some true loves this way, I also got to try items that would normally be way out of budget.
You donโt have to be a member to shop at BEAUTY HEROES!
BH is a fantastic shop that carries many of my favorite clean brands, and you can shop without being a subscriber (though do know that active subscribers receive 15% off of any and all orders!).
Best reasons to shop at BEAUTY HEROES:
- Great selection of clean brands
- You can trust that you’re purchasing healthy beauty products
- Beauty Heroes offers free US and Canada shipping for orders over $75
- All orders are shipped carbon neutral, and they offset one pound of plastic with each order through rePurpose Global
- Have friendly, outstanding customer service and an easy return policy!
About that Blue Friday Sale…?
Their annual Blue Friday sale is going on from October 14th-18th. You get 20% off of everything, sitewide, with just a couple of brand exclusions. No code needed! Additional coolness: Beauty Heroes pays to offset 1 pound of plastic with every order AND offset the carbon generated in shipping…more reasons to feel great about your order beyond big savings!
I always like to take advantage of a sale to stock up on staples, but it’s also a great time to try a fun new something. So below you’ll find a list of my top 25 products organized by makeup, skincare, body and hair. I include my workhorse staples as well as some maybe new-to-you fun items that can be found at Beauty Heroes. I hope it helps!
My favorite products from
BEAUTY HEROES:
MAKEUP
ATHR BEAUTY | Big Bang Mascara
I’ve been shouting about this from the rooftops, this is finally the clean mascara I’ve been waiting for. Volume AND length, and best of all NO FLAKING! This sale is a great time to stock up on a few tubes, just sayin’.
ERE PEREZ | Jojoba Eye Pencil
Closest clean dupe for my old favorite liner (Urban Decay). Stone and Bronze are my go-tos, both so pretty. Earth is also a great staple.
FITGLOW BEAUTY | Lip Colour Serum
There’s a reason these lip glosses are so beloved. They are just so comfy on. Beautiful colors, packed full of goodness for your lips, and no stickiness (I actually wish they had a bit more sticky so theyโd last a tad longer). Love the scent, too! I’m a big fan of Buff, Root and Gospel.
FITGLOW BEAUTY | Correct + Peach
If youโre hunting for a replacement for YSL Touche Eclat, this is it. On days Iโve got sleep-deprived and/or allergy-related dark circles, a tiny tiny tiny bit of this before my concealer works WONDERS.
HENNE ORGANICS | Luxury Lip Tint
I came across this fantastic clean tinted lip balm when I was hunting for a clean dupe for Black Honey (my teenager joined the TikTok Black Honey madness this past winter). I fell in love with these Lip Tints, such a terrific moisturizing tinted lip balm with great color payoff, and the shade Muse is pretty dang close to Black HoneyโฆBH is slightly browner, but not by much. Gorgeous, and can’t wait to try other shades!
OLIO E OSSO | Tinted Balms
You can read my full review of this multi-tasking balm here, it’s one of my faves! Great time to grab a few of these…so good for the summer as a multitasker.
RITUEL DE FILLE | The Ethereal Veil Conceal & Cover
The best concealer, hands down. Applying this in key areas (under-eye, nose, cheeks, chin), I’ve been able to do away with foundation. Just buy it. I use the shade Metis.
RITUEL DE FILLE | Ash + Ember Eye Soot in Half Light
This is a fairly recent discovery for me, and while it took me a minute to master the best way to use it, I find myself reaching for it almost daily. It’s somewhere between a powder and a cream, and I find just lightly swirling my crease brush in it and gently brushing on is the best way to apply (I use it primarily as a way to create shadow just above my crease on my hood to make my eyes appear bigger). Unless I’m going more dramatic and applying on the lid, then I use my finger and dab on. No trouble with creasing, and the bit of moisture does my aging eyelids good…gives a much smoother, less drying effect than a powder, without being shiny. Half Light is a GORGEOUS warm taupe.
RITUEL DE FILLE | Forbidden Lipstick in Oracle
Oh how I love the color Oracle. I normally reach for a gloss, but this has become my favorite lippie lately. Terrific neutral shade, and the scent of LAVENDER is just different and wonderful. Creamy, feels great, and you can sheer it out easily or layer it on thick. I just love it!
RMS BEAUTY | Eyelights
I could just kiss RMS! I was so sad when I had to break up with Iliaโs cream shadow as it caused an allergic reaction #stupidsensitiveskin. Eyelights *might* even apply a little easier as it doesnโt dry down quite as fast. The colors are gorgeous (I have Blaze and Spark and love them both equally) and I canโt wait to try others! Fantastic for a one-and-done eye.
SKIN
ACTIVIST MANUKA | Green Botanical Face Serum
They had me at โhealing, and anti-inflammatoryโ! Honey is well known for both its antibacterial and moisturizing properties, and when I saw this was included in a Beauty Heroes Discovery box earlier this Spring, I had to try it. Smells good, feels good, no irritation (knocking on wood) and definitely moisturizing. I know itโs labeled a serum, but just a headsโ up that this is definitely an oil. A new favorite in the arsenal!
FITGLOW BEAUTY | Night Lip Serum
Iโve been through several tubes of this now, itโs just that effective. Iโve seen the lines that are trying to form around my lips fade away, and the pucker still feels moisturized in the morning. This one I have come to love so much that I gift it, as itโs definitely a splurge for most folks (though I only use it once a day, before bed, so one tube lasts quite a while!). Stock up on sale!!
HONUA SKINCARE | Malu Protecting Day Cream + SPF30
One of my favorite facial sunscreens! In the summer, itโs a bit too glowy for me and has a wee bit of whitecast, but itโs perfection in the dryer months (saved me last winter!). Reef safe, hydrating and plays nicely with makeup, doesnโt irritate my crazy skin.
LE PRUNIER | Plum Beauty Oil
Iโm proud to say that I started using this oil not too long after it launched, before all the hype. But know thisโฆthe hype is real. My skin loves this, and in fact it was one of the only oil moisturizers I could use for a long time (thanks again, perioral dermatitis). Pure plum oil, from my home state! Moisturizing, plumping and so gentle. So hard to find an oil that doesn’t freak out my skin. Just canโt beat it.
LILFOX | Chill Wands
Another great item to grab at a great sale! These are great for depuffing, etc., but I find that where they really help me is with my sinuses. Rolling these around on my face brings a ton of relief when my allergies and sinuses are acting up. Not to mention, great relief during a hot flash…just roll these bad boys down the back of your neck, chest, wrists…whatever cools you down!
MAYA CHIA | The Eye Achiever Multi-Correction Eye Serum
I cheat on this and always come back. Hydrating but fast-absorbing, lessens those fine lines with no irritation…just totally reliable.
MAYA CHIA | The Straight A
Ride-or-die, the best plant-based retinol available. Doesn’t irritate my super-sensitive skin. Stock up!!
MAYA CHIA | The Super Lift Vitamin C-More
Everyone needs a vitamin C serum in their routine, and Iโve finally found one that doesnโt freak my skin out! This really does have a lovely, immediate firming effect on the skin, and my skin definitely has gotten brighter and smoother. And the smellโฆitโs like walking through an orange grove. One of my top clean beauty loves of 2021!
MAYA CHIA | The Advance Response Complex
Miracle worker. I almost didnโt try this because my skin was so reactive this winter, but Iโve been hunting for something thatโs great for the neck area, and the initial reviews were so fantastic. I have great luck with this line and couldnโt pass up a good deal, so I jumped in. So freaking glad I did!! Iโve tried too many anti-aging creams in the past decade, and this one right here is truly the only one Iโve used that has visible results. Not only did my irritations go away, my skins just looksโฆyounger. And itโs definitely firmed up my neck, whoopheeeeee!!! I wish I could afford to slather it over my entire body. Believe the hype, this one is a hero product! It’s also a bit spendy…so I await sales like these ;). Love that they offer a refill option now!
BODY
BATHING CULTURE | Mind and Body Wash
My avorite body wash! Many times natural soaps/body washes donโt really get through things like sunscreen, so I was so excited to discover that this wash removes my mineral sunscreens easy peasy. A little goes a looong way, too! And the smell is definitely invigorating. Big bonus points for being packaged in a reusable, refillable glass bottle.
NOPALERA | Moisturizing Botanical Bar
This is a lovely moisturizing bar that smells so freaking good (citrusy/herbal). Let’s face it, we are finally getting to travel more, and bars like these make for great travel companions. Takes up no space! And makes your skin feel great…I like to use in the shower to seal in all of the moisture.
OSEA | Undaria Algae Oil
One of my favorite body oils, sinks in and seals in the moisture after a shower, particularly love this in the warmer months. Smells so good! Definitely a great item to stock up on during a sale.
HAIR
INNERSENSE | I Create Finish
My favorite clean hairspray. Great to use on wet hair to provide more hold to my curls prior to diffusing, or as a finisher to keep things in line.
INNERSENSE | I Create Volume
I’m so glad my stylist turned me on to this. I’d previously passed it by as ‘lotions’ typically weigh my curls down, but this is actually a lightweight liquid gel! I couldn’t get the I Create Hold gel to work for me, but this stuff is fantastic.
INNERSENSE | Inner Peace Whipped Creme Texturizer
Again thankful for my stylist. I’d bought this a while back but just couldn’t get it to work in my routine. She showed me that it works beautifully for SOTC (scrunch out the crunch)! Plus gives some volume. Just a weeee bit is needed, so tub will last forever!
Comment below with any questions. Hero products will sell out quick, so GO! Quick like a bunny!

Tracey is the founder and writer of Life in the Happy Medium. She’s also a freelance graphic designer, Mom to 2 teens, Wife, and Friend to a tribe she holds dear, who’s prone to some fairly serious car singing and dancing much to her family’s chagrin (old school R&B is where it’s at!).
From cleaner beauty to healthy-ish eating, she’s blogging here to share favorite finds that keep her happy in the middle.