I don’t know about you, but I rely HEAVILY on reviews for most of my purchases. Some would say I have a bit of a ‘problem’. But look…I don’t like to waste money, irritate my skin, have something not work with my existing tech or break after 2 weeks. So reviews (and those lovely little star ratings) have become something I won’t shop without. Especially when purchasing online, sight unseen!
Because I do rely on those star ratings so much, I thought it would be fun to add that element to my clean beauty reviews, clean skincare reviews and brand spotlights. But just adding a star rating to a product or brand can lack specificity; so many times, a product, brand (or book!) will be 5 stars in one area, but less stars in another. And sometimes that breakdown is important to know. For example, if I’m writing a review on a website and I give a product 4 out of 5 stars, wouldn’t it be nice to know that it’s actually a 5-star product, but the pump was terrible so I knocked off a star for sucky packaging?
So that’s why I came up with the SWISH Score!
Why SWISH? Well, I do have that cute little smiley-face swish in my abbreviated mark 😏:
The SWISH score is simple: 5 focus areas (see below), 5 stars possible for each, for a total max score of 25.
Here’s the breakdown: